McDonald’s picked up on a trend of people getting this classic 90’s hairstyle again.
They decided to open a real full featured barber shop to give the Golden M haircut.
The barber shop is open now and fully booked in Sweden.
“When we realized that people were wearing our Golden Arches, we had to act,” said Staffan Ekstam, the marketing director at McDonald’s Sweden. “We started the M Barber Shop not only to guard our Golden M, but also to claim it once and for all. The salon is a celebration dedicated to our beloved ambassadors — a helping hand to guide them on how to keep their M’s in perfect trim, even when we can’t move around as freely as we usually can.”